Who We Are
The Equity Anchor ("we," "us," or "our") is an independently operated personal finance website. We publish informational content about credit cards, investing platforms, precious metals, and general personal finance topics to help everyday people make more informed financial decisions.
This Privacy Policy explains how we collect, use, and protect information when you visit The Equity Anchor and any associated pages or content.
Information We Collect
We collect information in two ways — information you provide directly, and information collected automatically when you use our site.
Information you may provide:
- Email address (if you sign up for a newsletter or contact us)
- Name and any other details you voluntarily submit via contact forms
Information collected automatically:
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited, time spent on pages, and referring URLs
- Clicks on links, including affiliate and ad links
- Cookie identifiers and similar tracking technologies
We do not collect payment information, Social Security numbers, or sensitive personal financial data. We are a content site — we do not sell products directly.
How We Use Your Information
We use the information we collect to:
- Operate and improve the website and its content
- Understand how visitors use our site (analytics)
- Deliver relevant advertisements through Google AdSense
- Track affiliate link performance and attribution
- Respond to inquiries you send us
- Send newsletters or updates if you have opted in
- Comply with legal obligations
We do not sell your personal information to third parties.
Affiliate & Advertising Disclosure
The Equity Anchor earns revenue through several channels. In the interest of full transparency, here is a plain-English breakdown of how we make money:
Credit Card Affiliate Links: Some credit card links on this site are unique referral links. If you click one and are approved for a card, we may receive a commission from the card issuer at no additional cost to you. This does not influence our editorial opinions, but you should be aware these commercial relationships exist.
Amazon Associates: We participate in the Amazon Services LLC Associates Program. We may earn commissions when you click Amazon links and make qualifying purchases (see Section 06).
Google AdSense: We display ads served by Google AdSense. Google uses cookies and similar technologies to show ads based on your interests (see Section 05).
Other Affiliate Programs: We may also participate in affiliate programs for investing platforms, precious metals dealers, and other financial tools. We may earn a commission at no cost to you.
Our content reflects our honest research and opinions. However, because we earn commissions through some links, you should consider this a potential conflict of interest and conduct your own research before making any financial decision.
Google Ads & Analytics
We use Google AdSense to display advertisements and Google Analytics to understand site traffic. Both services use cookies and collect data as described in Google's Privacy Policy.
Google may use collected data to personalize the ads you see across the web. You can opt out of personalized advertising by visiting Google's Ad Settings or the Digital Advertising Alliance opt-out tool.
Google Analytics collects anonymized usage data such as page views, session duration, and traffic sources. You can opt out via the Google Analytics Opt-out Browser Add-on.
Amazon Associates Program
The Equity Anchor is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
When you click an Amazon link on our site and make a qualifying purchase, we earn a small commission. The price you pay is not affected by whether you arrived via our link. Amazon's privacy practices are governed by Amazon's Privacy Notice.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us and our partners understand how you use the site.
Types of cookies we use:
- Essential cookies: Required for the site to function properly.
- Analytics cookies: Used by Google Analytics to collect anonymized usage data.
- Advertising cookies: Used by Google AdSense and other ad networks to serve relevant ads.
- Affiliate tracking cookies: Set by affiliate networks to track referrals and attribute commissions.
Most browsers allow you to control or disable cookies through their settings. Disabling cookies may affect site functionality and our ability to earn the affiliate commissions that keep this site free.
Third-Party Links & Services
Our site contains links to third-party websites including credit card issuers, investing platforms, precious metals dealers, and retailers. When you click these links, you leave The Equity Anchor and are subject to the privacy policies of those sites.
We are not responsible for the content, privacy practices, or data handling of any third-party website. We encourage you to review the privacy policy of any site before providing personal information.
Data Sharing
We do not sell your personal information. We may share limited data with trusted third parties in the following circumstances:
- Service providers: Hosting, analytics, and email services that help us operate this site. These providers are contractually restricted from using your data for other purposes.
- Advertising partners: Google AdSense and affiliated ad networks receive data necessary to serve and measure ads.
- Affiliate networks: Click and conversion data is shared with affiliate networks to track and credit commissions.
- Legal requirements: We may disclose information if required by law, court order, or to protect the rights and safety of our site and users.
Your Rights & Choices
Depending on where you live, you may have rights regarding your personal data, including:
- Access: The right to know what data we hold about you.
- Deletion: The right to request deletion of your personal data.
- Opt-out of advertising: The right to opt out of interest-based advertising (see Section 05).
- Unsubscribe: If you've subscribed to emails from us, you can unsubscribe at any time via the link in those emails.
California residents may have additional rights under the CCPA. EU/EEA residents may have rights under the GDPR. To exercise any of these rights, please contact us (see Section 14).
Children's Privacy
The Equity Anchor is not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will promptly delete it.
Financial Disclaimer
Important: I am not a licensed financial advisor, investment advisor, broker, dealer, attorney, or tax professional. I am an individual sharing personal research and opinions for educational and informational purposes only.
Nothing on The Equity Anchor constitutes professional financial, investment, legal, or tax advice. The information provided is general in nature and may not apply to your individual circumstances. Past performance of any financial product is not indicative of future results.
Before making any financial decision — including applying for a credit card, opening an investment account, purchasing precious metals, or changing your investment strategy — you should consult with a qualified professional who can assess your specific situation, goals, and risk tolerance.
We make no representations or warranties about the accuracy, completeness, or suitability of any information on this site. Any reliance you place on such information is strictly at your own risk.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. When we make changes, we will update the "Last updated" date at the top of this page.
Your continued use of The Equity Anchor after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy, want to exercise your data rights, or have concerns about how your information is handled, please reach out:
Get in Touch
Email us at: [email protected]
We aim to respond to all inquiries within 5 business days.