No Wall Street background. No finance degree. Just someone who learned the hard way and decided to share everything they wish they'd known sooner.
The Equity Anchor was started in 2026 for one simple reason: good, honest personal finance information is surprisingly hard to find.
Most of what's out there is either buried under so much jargon that it's practically useless, funded by the very companies being reviewed, or written by people who seem to have never actually had to worry about money. I got tired of it. So I built something different.
I'm not a financial advisor. I don't have letters after my name. What I do have is years of learning — a lot of it the hard way — through my own financial mistakes, late nights reading books and listening to podcasts, and a genuine obsession with understanding how money actually works for regular people. My interest in technology has also shaped how I think about all of this: I believe good tools and good information, presented clearly, can make a real difference in someone's financial life.
The name comes from the idea that in uncertain financial waters — and there are always uncertain waters — having an anchor keeps you grounded. Not paralyzed, but steady. Making decisions from a place of knowledge rather than confusion or fear.
Personal finance doesn't have to be complicated. The fundamentals are actually pretty simple. But the internet has a way of making simple things feel overwhelming, especially when every article is secretly an advertisement for the product they're recommending. I don't operate that way here.
When I recommend something, it's because I genuinely think it's worth your consideration — not because of how much the commission pays. When I think something has real downsides, I say so. When I don't know something, I say that too. You deserve that honesty, and frankly, the personal finance space needs more of it.
This site covers the areas of personal finance I care most about: credit cards and how to make them work for you (not against you), investing platforms and how to pick the right one for where you are in life, and precious metals as a tangible store of value. The blog is where I dig deeper into specific topics, answer questions, and keep things current as the financial landscape changes.
I'm one person running this. I read every message that comes through the contact page. If something I've written helped you, or if there's a topic you want me to tackle, I genuinely want to hear about it.
Thanks for being here.
The principles behind every piece of content on this site
Every review reflects what I actually think — including the downsides. If a product has real problems, you'll read about them here. Affiliate relationships never change what I write, only whether I earn a small commission if you sign up.
Financial jargon exists to make simple things sound complicated. I translate everything into language that doesn't require a finance degree to understand. If I use a term that needs explaining, I explain it.
I give you the information and my honest take. What you do with it is entirely up to you. I'm not here to tell you what's right for your specific situation — I'm here to make sure you have what you need to decide for yourself.
Rates change. Products change. Platforms come and go. I keep content current so you're not making decisions based on outdated information. If something has changed significantly, I update it.
I'm not a licensed financial advisor and I don't pretend to be. Every page carries a clear disclosure. I share what I know and what I've researched — you should always do your own due diligence before making any financial decision.
The best articles on this site have come from questions and topic suggestions from readers. If there's something you want covered, reach out. There's a real person on the other end who reads everything.
Focused on the areas that make the biggest difference for most people
Cash back, travel rewards, and everything in between. Honest reviews focused on real value — not just sign-up bonuses.
View Reviews →From Fidelity to Robinhood — which platform is right for where you are and where you want to go.
View Reviews →Physical gold and silver, ETFs, and the best online dealers — for those who want something tangible.
View Reviews →Deeper dives, explainers, and timely articles on what matters most in personal finance right now.
Read Articles →The Equity Anchor is free to use because it's supported by affiliate relationships and advertising. Here's what that means in plain English: some links on this site are affiliate links. If you click one and sign up or make a purchase, I may earn a small commission — at no extra cost to you. The companies paying those commissions do not influence what I write or how I rate their products.
I only recommend products I've researched thoroughly and would genuinely consider using myself. If I think something is overpriced, has hidden gotchas, or just isn't worth it for most people, I say so — regardless of whether there's an affiliate relationship involved. You'll find critical takes alongside positive ones throughout this site because that's what honest reviews look like.
This site also displays advertising through Google AdSense. Advertisers do not influence editorial content in any way.
Nothing on this site is financial advice. I'm not a licensed financial advisor. The content here is for informational purposes only. Please do your own research and consult a qualified professional before making significant financial decisions.
I read every message. If there's something you want covered or a question you can't find a straight answer to, reach out — that's exactly what the contact page is for.
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